Home » graduate school essay » Email Subject Lines That Work Case Study #4

Email Subject Lines That Work Case Study #4

Email Subject Lines That Work Case Study #4

Subject line case study [example]

The Child Who Never Sits Still

Here is why this line gets opened:

When your child reaches the toddler stage you may discover that he has more energy, is more active, and less disciplined than most other kids of comparable age. This subject line will definitely lure you into opening the email and read through.

As an ex-child myself, I know how frustrating and hard were for my parents to keep me in a "good" mood. Always running, hiding and playing tricks on them and others.

Parents opening the email are curious enough to read through, looking for the answer you might provide to help them with their child. Do not let their hopes down, never!

All the winning subject lines have one thing in common – they talk directly to the recipients’ most burning interest and expand on it [most of the time providing the solution through a call to action] inside the email itself.

Related video: Effective Email Subject Lines & How To Write Them


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