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Case Study – Social Network Marketing for Networkers, 3 Lessons Learned

Case Study - Social Network Marketing for Networkers, 3 Lessons Learned

Ask any business owner the definition of networking. More than likely you’ll hear something about developing relationships and finding new prospects by attending meetings and events. But if you Google networking, the results focus on computer networking, social media and the Internet.

Networkers also find themselves divided, with the majority identifying themselves with either one tool or the other. Either you are a networker (attending events, shaking hands, building relationships) or you are a social network marketer (posting on twitter, writing articles and connecting with fans).

So what happens when the two worlds collide?

Done properly either tool may result in brand awareness, strategic alliances and increased sales. Combining both tools enable business professionals to leverage efforts to yield even greater results. The following is an example of what can happen with traditional networking meets social network marketing.

LeTip International is the oldest privately-owned networking organization in the world. LeTip’s foundation is built upon highly structured weekly meetings. The time-tested structure of building strong relationships with Members acting as independent sales representatives for each other has created millions of dollars in "tips" and groups around the globe.

3.) Use networking to build credibility and your repertoire of skills.

LeTip’s in person meetings have always provided Members and guests the opportunity to learn from each other and to build public speaking, sales and other skills. Online communities provide the opportunity for Members to share valuable pieces of education and training with their fellow Members 24 hours a day, whether answering a specific question, highlighting your own writing, or sharing a particularly helpful article written by another expert. The value of this community of fellow business professionals to share with and learn from is multiplied by networking online and in person.

Once you get past the terminology and pretense associated with networking and social network marketing, both tools have more in common than one would think. The differences between strategic network marketing and in person networking make the combination of the two even more effective – the opportunity to leverage your time and efforts and complement the strengths of both tools.

Networking is networking, and networking is good for business.

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