Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today’s digital mass media. From media history to today’s rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of. Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today’s world of digital.

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Biagi presents a thorough and balanced exploration of media and its supporting industries. Her writing challenges students to understand the uses of media and the potential future impact that media will have on all of our lives. The chapters are organized in a way that connects the historical and current trends of the media with the students’ lives. Would you like to tell us about a lower price?

If you are a seller for this product, would you like to suggest updates through seller support? Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day.

The twelfth edition focuses on convergence–how the mass media industries are ihtroduction to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider’s look at what it’s like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more.

It is also packed with lively introduuction illustrations and a wealth of real-world examples. Read more Read less. Discover Prime Book Box for Kids. Add both to Cart Add both to List.

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Page 1 of 1 Start over Page 1 of 1. The Associated Press Stylebook Amusing Ourselves to Death: Public Discourse in the Age of Show Business. Review “One of the most engaging Mass Communication textbooks. Cengage Learning; 12 edition January 1, Language: Try the Kindle biaggi and experience these great reading features: Share your thoughts with other customers.


Media/Impact: An Introduction To Mass Media

Write a customer review. Read reviews that mention mass communications class media college school bookstore compared textbook. Showing of 47 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. I had to retake this class with a different this textbook, so I am in a unique position for introductipn.

Compared to “Introduction to Mass Nass Media Literacy and Culture” by Stanley J. Baran, this book spends little time on theory and in-depth analysis, choosing instead to waste bixgi amounts of time on trivia about each medium and on explaining the obvious, like “you use Snapchat in your daily life! If you really want a solid foundation in mass communications, avoid this book. One person found this helpful. In regards to the product, it arrived on time.

There were s few rips and tears from previous owners and also, many pages were bent and the cover page also was bent and has creases. Previous owners also written small notes on some of the pages and there were a few highlights as well. Many of the subjects discussed in the book was very interesting as well. Bought this for my Mass Communications course.

It’s inrtoduction, but even more pricey at my college bookstore. Compared to other books for similar courses, this one is a less painful read. It’s written in a more conversational tone and is much easier to digest. It’s also chocked full of color photos. I don’t introdhction need a picture of a box-office hit or someone using an Ipad This was my first time shieley a book. Needed this book for my class for Spring semester. Instead of purchasing the book at my school’s bookstore or buying the book altogether, renting was a great option for me because it was cheaper and I have no need for it since the class is finished.


The book I received was brand new, which was a bonus. I already shipped it back and the process was simple.

I borrowed this book from Amazon because i alone needed it for a semester and it was really expensive. It is the best discussion I have ever made.

The history of each type of media I read this for school. This book is super dull. The history of each type of media was pretty interesting, but other than that it was a struggle to get through. Concise and clear– good history of media and is a good read.

See all 47 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward shirkey audience, and attract new followers and customers.

Media/Impact: An Introduction To Mass Media by Shirley Biagi

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