ETOP-Environment threat and opportunity profile – It is a technique to structure the The strategic managers must keep focus on the following dimensions-. ETOP analysis (environmental threat and opportunity profile) is the Understanding of management strategy or organization policy and. Etop in strategic management pdfEtop in strategic management pdf Etop in strategic management pdf.

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There are number of uncertainties exist in a business situation and so a company can be greatly benefited buy devising proactive and flexible strategies in their plans, structures, strategy etc. Approaches and Techniques Used for Environmental Scanning. Changes in philosophy and leadership style are under the control of the manager.

And finally the strategy manger uses his judgment to place various environmental issues in clear perspective to create the environmental threat and opportunity profile.

Mostly ancillaries and associated companies supply parts and components, REP licenses for imported raw materials available. Use decision cycle for precision November 10, Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. The external environment consists of customers, government, economy and competition.

ETOP Analysis Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation or organization.

Once an organization gets into reputation problems, it goes on growing like weeds in a garden.

ETOP Analysis

Oil and gas majors like Cairn, ONGC and Stratrgic have lined up plans for huge investments in-order to increase oil and gas production in the country, which has fuelled the growth. Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that each sector is not exclusive of the other.

Managfment main business of the company is in Motor Bike manufacturing for the domestic and exports markets.

Business environment analysis is a regular business feature. Sometimes very micro and neglected issues mar the strategy.

A company that bungles or ignores its image is likely to encounter a variety of problems. Focus on issues, which have been selected, should not be missed since there is a likelihood of arriving at incorrect priorities. A matrix of comparison is drawn where one item or factor is compared with other items after which the scores arrived at are added and ranked for each factor and total weight age score calculated for prioritizing each of the factors. This would enable managers to violate strategies when it is necessary.


Some of the impotent issues may be those related to market share, competitive pricing, customer preferences, technological changes, economic policies, competitive trends, etc. Ironically, stronger organizations can be exposed to a greater level of threats than weaker organizations, because success raises envy and competition which a successful organization needs to fight to get ahead.

Regards Vinay Kumar Sharma. Leave a Reply Click here to cancel reply. Some external elements can be manipulated by company marketing, while others require the organization to make adjustments. It aspires to continue to develop technology overlaps between the businesses it has. The effort and the self belief is certainly going to get to a logical conclusion to your desire to improve academia and Industry in India. Growing affluence among urban consumers; Exports potential high.

It is important to recognize potential opportunities and threats outside company operations.

ETOP-Environmental Threat and Opportunity Profile

The downstream sector is a term commonly used to refer to the refining of crude oil and the selling and distribution of natural gas and products derived from crude oil. Environmental Science, Engineering and Management. Data should be collected from good sources otherwise the entire process of environmental scanning may go waste.

Each of the major factors pertaining to a particular sector of environment may be divided into sub-sectors and their effects studied.

Environmental Threat and Opportunity Profile (ЕТОР)

Technological up gradation of industry in progress. The relevance, importance, manageability, variability and low cost of data are some of the important factors, Which must be kept in focus.

It usually relates to events, trends, issues, natural calamities and expectations. The optimum level of flexibility should be maintained.

ETOP Analysis – Dr. Vidya Hattangadi

The field force analysis goes hand in glove with ETOP, as here also the contribution with regard to syrategic and threats posed by the environment is also a necessary part of study. Customer preference for motorbike, which are fashionable, easy to ride and durable.

Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation or organization. Leadership matters a lot in controlling the internal environment. It results in a quantity of information related to forces in the environment. Some opportunities can be foreseen, such as being able to expand a franchise into a new city.


Currently, Dehradun based University of Petroleum and Energy Studies is considered as the only private University which straregic PHD, post graduate and undergraduate courses in energy and petroleum.

Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it.

The Environmental factors are quite complex and it may be difficult for strategy managers to classify them into neat categories to interpret them as opportunities and threats. But contrast the implications strztegic this ETOP for a new manufacturer who is planning to enter this industry.

What is a business integration strategy? However, managing the strengths of internal operations is the key to business success.

It is considering setting up gas based power generation projects in states like- Madhya Pradesh, Odisha and Uttar Pradesh. The midstream industry processes, stores, markets and transports commodities such as crude oil, natural gas, natural gas liquids liquefied natural gas such as ethane, propane and butane and Sulphur.

Strategies are means of operationally signing a policy for goals and objective. The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization.

While it plans to set up thermal power plants in states like Andhra Pradesh, Chhattisgarh, West Bengal, Jharkhand and Bihar which produce coal, this is indeed good news. Since the company is an established manufacturer of motorbike, it has a favorable supplier as well as technological environment.

Industry growth rate is 10 to 12 percent per year, For motorbike growth rate is 40 percent, largely Unsaturated demand. It requires proper evaluation on the position of an organization, whether the adopted strategy is working well and if not why and how should it progress ahead. A comprehensive ETOP requires subdividing each environmental sector into sub factors and then the impact of each sub factor on the organization is described in the form of a statement.